YouTube videos, like the one of the Dominos employee shoving cheese up his nose before supposedly delivering it to a customer on pizza, have motivated companies to monitor employee online gossip about the workplace on social networking sites like Facebook, Twitter and YouTube. According to a survey by Proofpoint Inc., an e-mail security company in Sunnyvale, California, 21 percent of companies with 1,000 or more workers have disciplined employees for violating social networking policies, compared with 13 percent in 2008. About 9 percent have fired an employee for these violations, more than double from 4 percent two years ago.
A new Sydney-based firm SR7 offers “online risk and reputation management” services that includes monitoring of social media networking profiles of clients’ employees. In the Domino’s pizza case, the employees were fired, and the Conover, N.C. store closed several months later after sales dropped 50 percent. The two former employees were charged with contaminating food distributed to the public
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