Face it, if you are like most people, yours probably leaves a lot to be desired. In fact, it might just be a liability if you tend to use it like most people. Find out how you measure up and how to transform your LinkedIn profile from a lackluster liability to a lightning fast lead with this quick quiz:
Question: Do you have a professional headline?
Response: If not, it's time to get one...NOW!
Actionable Item: Assuming you have a LinkedIn professional headline, continue to the following questions...
1. Did you include a title in your professional headline?
and/or
2. Did you include the name of your company?
Response: Your headline probably needs work!
Gotcha right? Yes, traditional wisdom holds that you should include your name or the name of your company in the headline but is this always true? Let's examine the wisdom of this little gem for someone named "Joe Smith". Great name, easy to remember...even easier to forget. Oh yeah, and shared by a zillion others of the same name.
Likewise, title is meaningless. Are you a big title in a little company or a little title in a big company. Perhaps you have some really odd title that tells the reader next to nothing. See the point? Plain and simple, titles and names don't always mean a lot. So, what should you do to make a great professional title?
www.FDIREP.com/banksolid2
3. Explain what you do and why the reader will care. Use a bit of flair and keep it short and simple. Use the WIIFM approach to explain "What's in it for me?" to the reader. Not sure how to write a great professional headline? Check out our free webinar or other social media marketing for real estate and short sales to learn more.
http://www.10kadaypowerhomesystem.com/
See you at the top!
Martin Crawford
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