Half the year is now over - how is your short sale career going? Have you made progress or are you plagued by problems? It's time to take inventory, make any necessary changes and chart a course for action with these telling signals. Answer each question honestly then make it a priority to revise any situation in need of additional attention:
1. Have you met your profit goals? If not, are you able to identify a specific reason such as a deal gone bad, failure to correctly calculate costs or some unavoidable setback? What about your profits per sale...are they stagnating or growing? Work less and earn more by integrating the 80/20 rule.
2. Is your customer service impeccable? If not, it should be. People demand multiple ways to make contact and the sooner the better. Social media is moving into the mainstream as professionals compete for the best clients.
3. Are you actively networking and investing in marketing? It's essential to maintain a market presence and actively network with others. Yes, the economy might be bad but history has taught that those who thrive during tough times rise to the top...the others merely fade away. Use tough times to your advantage by looking for opportunity and adding value to the relationship. Not sure how to measure your network activities? Hers' a simple tip...review the number of new contacts added to your database since January 1st of this year. Remember, each year the bottom 10% should be eliminated while focusing efforts on the top 10%. At this point in the year, your database should have grown by at least 5% (minimally).
4. Have you expanded your professional referral sources? Similar to the contacts and networks, review the number of referrals you make and receive. Both should indicates at least a 5% increase at this point in the year.
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See you at the top!
Martin Crawford
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